Case Sharing：This is very happy cooperation with Greece customer. Used to package yogurt, milk, pudding, etc.

Yogurt packaging design research
This article aims to analyze and share cases on the latest trends in the [2021 Yoghurt Packaging Design Research Report], elaborating from four aspects: product positioning, material selection, visual design, and marketing strategy. Among them, this article focuses on sustainable development, brand culture, diversification and other trends in yogurt packaging design, and through the analysis and sharing of industry cases, hopes to bring some new ideas and inspiration to readers.

1. Sustainable development and green packaging
At present, sustainable development has become a common concern in all walks of life, and the packaging industry is no exception. In addition to the product itself, which can lead consumers to gradually form a sustainable lifestyle, packaging, as the carrier of the product, also plays an important role. Therefore, in yogurt packaging design, green and environmental protection have become the main trends and trends. On the one hand, the choice of packaging materials is becoming more and more biodegradable and recyclable, such as PLA, degradable paper, corn starch, etc.; on the other hand, the focus on sustainability, environmental protection, and localization in design has In line with current consumer trends, it will further promote product sales. For example, some brands of yogurt are designed with reusable glass bottles. After consumers purchase them, the bottles can be reused through the recycling process, achieving sustainable use of packaging.

In the packaging design of some brands of yogurt, consumers are also given an important role: remove the packaging and add part of the contents of the packaging into a "planting box", so that the packaging of yogurt also has a meaning of life continuation. . In addition, through sustainable packaging design, a new consumer experience can also be created. At the same time, both physically and mentally, it can achieve the purpose of saving resources, and bring consumers a happier eating experience that is more in line with user needs.

In addition, for brands, creating an environmentally friendly and sustainable image can also form a good brand image and reputation, increase brand attention and reputation, and then promote the green and sustainable development of the industry.

2. Brand culture and visual design
In terms of yogurt packaging design, brand culture and visual design are equally important. The communication of brand culture requires that the yogurt packaging design must reflect various characteristics such as conventionalization and personalization. Different brands of yogurt packaging often have their own stories, creative points and brand elements. For example, when designing the packaging of some brands of yogurt, they will reasonably integrate the characteristics of the product, culture, history or current activities and festival elements to create their own characteristics. In terms of visual design, many brands have also chosen unique forms, such as combining simple, high-definition, and colorful patterns to increase consumers' intimacy and recognition of the product.

At the same time, diversification is also one of the main trends now. The diversity of consumer groups and the interaction of consumer psychology require that the ubiquitous yogurt products on the market need to have more elements. On this basis, designers need to carry out refined or in-depth designs for different consumers. In terms of color, visual effects, text layout, picture quality, etc., through personalized and diversified expressions, consumers can Choose yogurt products more smoothly, naturally, and with purpose.

3. Product positioning and introduction of novel elements
Product positioning and the introduction of novel elements are also important aspects and trends in yogurt packaging design, which are also related to brand culture, consumer psychology, market competitiveness, etc.

In terms of product positioning, yogurt products should stand out as much as possible and be consistent with the selected market goals. This requires considering different product categories, such as organic yogurt, skim yogurt, lactose intolerant yogurt, baby yogurt, etc. to formulate packaging. These yogurt product categories are age-specific and aimed at specific groups of people. For packaging design, corresponding visual language should be provided for these categories, such as color, pattern, shape and material selection, and relevant information should be conveyed to consumers.

The introduction of novel elements is also a way to improve product recognition and affinity. For example, the recently launched "mixed yogurt" combines four different flavors of yogurt: orange, raspberry, blueberry and strawberry. This brightly colored and delicious yogurt has created new opportunities in the yogurt market because of its appearance, taste and nutritional value. Integrating this innovative element into yogurt packaging design can bring consumers a better consumption experience. In the same way, new element themes such as calories, vitamin content, local geographical information, reward codes and display packaging can also be introduced into yogurt packaging, thereby giving yogurt products a new cultural connotation.

4. Marketing strategy and brand reputation
Yogurt packaging design is something worth pondering in the yogurt industry. It not only needs to meet the requirements of market competition, but also needs to show the culture and value of the brand. At the same time, a good yogurt packaging design also needs to have advertising and promotional features to increase the sales of yogurt products. Based on this perspective, in terms of marketing, packaging design needs to be unique, eye-catching, and creative, allowing consumers to identify the brand in its overall form and win brand reputation and reputation. For example, adding discounts when products are released or selecting new products with good reviews, etc., paired with some gorgeous packaging design methods, can improve the brand's reputation and make consumers have a pleasant shopping experience.

Of course, there are still many parts that need to be explored when it comes to yogurt packaging design. For example, how to make packaging more personalized and diversified, while maintaining consistency in the visual image style of the overall brand. In any case, the design trends of yogurt packaging are diverse. Designers need to predict market trends, seize brand opportunities, and combine consumer needs to provide better product solutions across the market.

This article elaborates on the aspects of sustainable development, brand culture, diversification, and marketing strategies in yogurt packaging design. Yogurt packaging design needs to keep pace with the times and continue to innovate in order to stand out in the market competition. For designers, they need to pay attention to product positioning and the introduction of novel elements. At the same time, they should continue to explore diversification and provide brands with more distinctive packaging designs.